This Privacy Policy outlines the collection, usage, and sharing of your personal information when you visit or make a purchase from WebMagnate. It will inform you about the following:
- The specific personally identifiable information collected from you via the Site, its utilisation, and potential recipients.
- Your options and preferences regarding the handling of your data.
- The security measures implemented to safeguard against unauthorised use of your information.
- The process for rectifying any inaccuracies in the provided information.
Collection of Personal Information
Upon visiting the Site, we automatically gather specific details regarding your device. This encompasses information about your web browser, IP address, time zone, and some of the cookies installed on your device. Furthermore, as you navigate the Site, we collect data pertaining to the specific web pages or products you view, as well as details about the websites or search terms that directed you to our Site. We also gather information regarding your interactions with the Site. We refer to this information, automatically acquired, as “Device Information.”
We utilise the following technologies for the gathering of Device Information:
- Cookies: These are data files stored on your device or computer, often containing an anonymous unique identifier.
- Log Files: These keep track of actions taking place on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Google Analytics, Google Ads, Google Tag Manager, and Microsoft Bing Ads: These tools are used to track user experience, as well as performance and conversion rates.
Information Relating to Purchases
When you engage in a purchase or attempt to do so through the Site, we gather specific details from you. This includes your name, billing address, shipping address, payment information (such as credit card numbers and expiration dates), email address, and phone number. We identify this set of data as “Order Information.”
In this Privacy Policy, when we mention “Personal Information,” we are encompassing both Device Information and Order Information.
How We Utilise Your Personal Information
The Order Information that we gather serves several purposes, primarily to complete any orders made through the Site. This encompasses processing your payment details, arranging for shipment, and sending you invoices and/or order confirmations. Moreover, we utilise this Order Information to:
- Communicate with you.
- Review our orders for potential risks or fraudulent activities.
- Tailor information or advertising about our products or services in alignment with your preferences.
As for the Device Information we collect, it aids us in scrutinising potential risks and fraud, particularly by assessing your IP address. Additionally, this data is used more broadly to enhance and optimise our Site. This includes generating analytics about how our customers navigate and engage with the Site, as well as evaluating the effectiveness of our marketing and advertising endeavours.
Behavioural Advertising
As mentioned earlier, we utilise your Personal Information to deliver tailored advertisements or marketing communications that we believe may be of interest to you.
Do Not Track
It’s important to note that we do not modify our Site’s data collection and usage practices in response to a Do Not Track signal from your browser.
Data Retention
When an order is made through the Site, we will keep your Order Information on record unless you specifically request its removal.
Changes
This privacy policy may be periodically updated to account for changes in our practices or for other operational, legal, or regulatory reasons.
Get in Touch
For further details about our privacy practices, if you have inquiries, or if you wish to file a complaint, please reach out to us via email.